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Importance of customer journey mapping for brands
Think of the last item you purchased online, and answer these 2 questions below. Think really hard, ok? How long ago did you decide you...
Noopur Sane
Nov 8, 20242 min read
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Setting up a Shopify site: The last-minute checklist
First things first. If you are reading this and at the stage of your life where you are starting (or helping someone start) a new...
Noopur Sane
Oct 7, 20243 min read
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How to plan & build your first influencer campaign?
Here are 3 easy steps to plan your first influencer marketing campaign as a small biz! - - - - - Kidding! There are no 3 easy steps. It’s...
Arushi Thapar
Sep 16, 20243 min read
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A digital brand marketeers thoughts on the OG ad campaigns
Purists can sometiiiimes look at digital brand marketers as metric-chasing madmen and women. Obsessed with that which can be measured,...
Arushi Thapar
Sep 6, 20242 min read
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