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Noopur Sane
Nov 8, 20242 min read
Importance of customer journey mapping for brands
Think of the last item you purchased online, and answer these 2 questions below. Think really hard, ok? How long ago did you decide you...
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Noopur Sane
Oct 7, 20243 min read
Setting up a Shopify site: The last-minute checklist
First things first. If you are reading this and at the stage of your life where you are starting (or helping someone start) a new...
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Arushi Thapar
Sep 16, 20243 min read
How to plan & build your first influencer campaign?
Here are 3 easy steps to plan your first influencer marketing campaign as a small biz! - - - - - Kidding! There are no 3 easy steps. It’s...
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Arushi Thapar
Sep 6, 20242 min read
A digital brand marketeers thoughts on the OG ad campaigns
Purists can sometiiiimes look at digital brand marketers as metric-chasing madmen and women. Obsessed with that which can be measured,...
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Arushi Thapar
Aug 23, 20242 min read
Social media = yay / nay for business growth?
To cut to the chase – for a digital-first business, big YAY! A lot of D2C marketers (especially those of the ROI-forward variety) tend to...
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Noopur Sane
Jul 17, 20242 min read
How to identify your ideal customer profile for business growth?
So you went through our blog on customer personas (thank us later!), and created personas for your brand. Surely, there must be a few...
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Noopur Sane
Jul 10, 20243 min read
How to Create a Customer Persona: Step-by-Step Guide
Marry your TG! Ok, well, not all of them. But at least get to know them well? Like REALLY well! ;) Getting a good understanding of your...
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Arushi Thapar
Jul 3, 20243 min read
How NOT to be dependent on Facebook as a small business
You’ve figured out the product. You’ve got the early adopters. Your backend is in place. Your market fit is feeling right (to you at the...
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Noopur Sane
Jul 1, 20244 min read
‘KPI’-ing it real : Understanding key D2C metrics
I distinctly remember my first week as an Analyst at a D2C brand. I went armed with my enthusiasm for problem-solving, eternal love for...
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Arushi Thapar
Dec 11, 20233 min read
What's up with my ROAS? - A complete guide to optimize your ROAS
Often we hear D2C brands ask - ‘What’s up with my ROAS?’ & this seemingly unreliable number causes sleepless nights. Let's break it down!
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