THE BUILD BOOK | The Build Inc

Noopur Sane

4 days ago3 min

Setting up a Shopify site: the last-minute checklist

First things first. If you are reading this and at the stage of your life where you are starting (or helping someone start) a new...

Arushi Thapar

Sep 163 min

How to plan & build your first influencer campaign?

Here are 3 easy steps to plan your first influencer marketing campaign as a small biz! - - - - - Kidding! There are no 3 easy steps. It’s...

Arushi Thapar

Sep 62 min

A digital brand marketeers thoughts on the OG ad campaigns

Purists can sometiiiimes look at digital brand marketers as metric-chasing madmen and women. Obsessed with that which can be measured,...

Arushi Thapar

Aug 232 min

Social media = yay / nay for business growth?

To cut to the chase – for a digital-first business, big YAY! A lot of D2C marketers (especially those of the ROI-forward variety) tend to...

Noopur Sane

Jul 172 min

How to identify your ideal customer profile for business growth?

So you went through our blog on customer personas (thank us later!), and created personas for your brand. Surely, there must be a few...

Noopur Sane

Jul 103 min

How to Create a Customer Persona: Step-by-Step Guide

Marry your TG! Ok, well, not all of them. But at least get to know them well? Like REALLY well! ;) Getting a good understanding of your...

Arushi Thapar

Jul 33 min

How NOT to be dependent on Facebook as a small business

You’ve figured out the product. You’ve got the early adopters. Your backend is in place. Your market fit is feeling right (to you at the...

Noopur Sane

Jul 14 min

‘KPI’-ing it real : Understanding key D2C metrics

I distinctly remember my first week as an Analyst at a D2C brand. I went armed with my enthusiasm for problem-solving, eternal love for...

Arushi Thapar

Dec 11, 20233 min

What's up with my ROAS? - A complete guide to optimize your ROAS

Often we hear D2C brands ask - ‘What’s up with my ROAS?’ & this seemingly unreliable number causes sleepless nights. Let's break it down!