THE BUILD BOOK

Digital Growth Strategy Tata Nutrikorner is a digital-first platform designed to bring together Tata Consumer Products’ portfolio while enabling discovery, personalization, and direct consumer engagement. We partnered to build growth levers that strengthened its role as both a commerce and insight engine. Digital Growth Strategy Challenge: Nutrikorner needed to evolve beyond a transactional platform into a personalized ecosystem that could drive engagement, especially serve a

Brand & Communications Strategy | Creative Direction & Content Strategy | Conversion Rate Optimization Tata Simply Better’s website needed to evolve from a product-first interface into a brand-led, experience-driven platform. We partnered to reimagine the website as a space that balances education, storytelling, and seamless commerce. Brand & Communications Strategy Motivation: Tata NutriKorner needed to evolve into a more young and vibrant brand which is more competitive to

Creative Direction & Content Strategy Niko Eggs was a concept-stage brand aiming to stand out in Assam’s egg market. We partnered to build a distinctive identity system that combined visual standout with a strong sense of regional heritage. Creative Direction & Content Strategy Challenge: The brand needed to balance cultural authenticity with category familiarity, creating an identity rooted in Assamese heritage while aligning with established FMCG cues. At the same time, its

Conversion Rate Optimization I Paula’s Choice SEA had built strong brand equity across offline and marketplaces like Sephora, but its D2C channel was under-leveraged. We partnered with the team to unlock D2C growth by identifying key friction points and optimizing the website experience to drive conversions and revenue. Conversion Rate Optimization Challenge: Paula’s Choice SEA wanted to increase its D2C revenue contribution. While the brand was well-recognized in Singapore t

Brand & Communications Strategy | Go-To-Market Strategy | Conversion Rate Optimization Beej set out to do something deceptively simple, bring the best quality ingredients to Indian kitchens, starting with wood pressed oils and spices. We partnered to build the brand, its story, and its business from the ground up. Brand & Communications Strategy Challenge: As a new-age premium food brand, Beej needed to establish a distinct identity in a market dominated by legacy and emergin

Image Source: DeckLinks Discounting has quietly become the default growth lever for D2C brands. Even those who once said they would never discount have eventually given in, with sales framed as rare or one-time-only. In my conversations with founders across beauty, fashion and lifestyle, this question keeps coming up: How do you grow without constantly dropping prices? Cutting prices can feel like the fastest way to increase sales, but once customers get used to paying les

Creative Direction & Content Strategy | Still adding bricks to the big idea.

Brand & Communication Strategy | Go-To-Market Strategy Still adding bricks to the big idea.

Brand & Communications Strategy | Conversion Rate Optimization | 1868 by Tata Tea had all the right ingredients, from premium blends,...