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THE BUILD BOOK
Just us sharing everything D2C
D2C growth through discounting - when it works, when it hurts, and what to try first.
Image Source: DeckLinks Discounting has quietly become the default growth lever for D2C brands. Even those who once said they would never discount have eventually given in, with sales framed as rare or one-time-only. In my conversations with founders across beauty, fashion and lifestyle, this question keeps coming up: How do you grow without constantly dropping prices? Cutting prices can feel like the fastest way to increase sales, but once customers get used to paying les
3 days ago4 min read
Coming Soon: Ching's
Creative Direction & Content Strategy | Still adding bricks to the big idea.
Aug 41 min read
Coming Soon: Paula's Choice Singapore
Conversion Rate Optimization | Still adding bricks to the big idea.
Aug 41 min read
Coming Soon: Organic India
Brand & Communication Strategy | Go-To-Market Strategy Still adding bricks to the big idea.
Aug 41 min read
Coming Soon: Sonnets by Tata Coffee
Conversion Rate Optimization | Still adding bricks to the big idea.
Aug 41 min read
Building a Legacy Through Flavour, Story & Soulful Sips: 1868 By TATA Tea
Brand & Communications Strategy | Conversion Rate Optimization | 1868 by Tata Tea had all the right ingredients, from premium blends,...
Aug 42 min read
Creating India's First Fruit-Powered Upcycled Beauty Brand: Uppeel
Brand & Communications Strategy | Go-To-Market Strategy | Digital Growth Strategy | Creative Direction & Content Strategy | ...
Mar 283 min read
Helping Build A Pro-Grade Indian Skincare Legacy: SkinInspired
Brand & Communications Strategy | Conversion Rate Optimization | Creative Direction & Content Strategy | SkinInspired, a rising derma...
Mar 282 min read
(Re)-Building A Home For Tata Consumer F&B Brands: Tata Nutrikorner
Conversion Rate Optimization | Brand & Communications Strategy | Tata Nutrikorner is a digital-first platform designed to connect TCPL...
Mar 281 min read
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