Building The Go-To Men's Basics Wardrobe Brand: Sumiso

Brand & Communications Strategy |

Sumiso, a basics clothing brand, sought to carve out a unique identity in the competitive fashion landscape. Our approach focused on understanding consumer needs and market dynamics to craft a strong brand strategy and communication framework, setting the stage for sustained growth.

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Brand & Communications Strategy

Challenge: Sumiso, a basics clothing brand, needed to carve a distinct identity in a competitive market while aligning its brand strategy with consumer needs and expectations.

Builder Moves:

1. Consumer Research & Insights

Conducted qualitative and quantitative research to understand target audiences, buying behaviors, and preferences.

2. Market Analysis:

Benchmarked against competitors to identify gaps and opportunities for differentiation.

3. Consumer Personas:

Developed detailed personas to guide branding and marketing decisions.

4. Brand Strategy:

Crafted a positioning strategy that highlighted Sumiso's unique take on quality, comfort, and everyday style.