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Betting on Better-For-The-Planet Timeless Bags: Joon Blu

Brand & Communications Strategy | Go-To-Market Strategy | Marketing Team Structure & Hiring | Aiming to find its way in a crowded...

Mar 28, 20252 min read

Building The Go-To Men's Basics Wardrobe Brand: Sumiso

Brand & Communications Strategy | Sumiso, a basics clothing brand, sought to carve out a unique identity in the competitive fashion...

Mar 28, 20251 min read

Creating An Inclusive, Friendly Partner-In-Fit: Tata GoFit

Brand & Communications Strategy | Conversion Rate Optimization | Creative Direction & Content Strategy | Tata GoFit entered the highly...

Mar 28, 20252 min read

Coming Soon: Ching's

Creative Direction & Content Strategy | Still adding bricks to the big idea.

Aug 4, 20251 min read

Coming Soon: Organic India

Brand & Communication Strategy | Go-To-Market Strategy Still adding bricks to the big idea.

Aug 4, 20251 min read

Coming Soon: Sonnets by Tata Coffee

Conversion Rate Optimization | Still adding bricks to the big idea.

Aug 4, 20251 min read

Building a Legacy Through Flavour, Story & Soulful Sips: 1868 By TATA Tea

Brand & Communications Strategy | Conversion Rate Optimization | 1868 by Tata Tea had all the right ingredients, from premium blends,...

Aug 4, 20252 min read

(Re)-Building A Home For Tata Consumer F&B Brands: Tata Nutrikorner

Conversion Rate Optimization | Brand & Communications Strategy | Tata Nutrikorner is a digital-first platform designed to connect TCPL...

Mar 28, 20251 min read

Repackaged Munnar-Made Fresh-Fruit Jams: High Range

Brand & Communications Strategy | A non-profit for the specially abled, nestled in the hills of Munnar, High Range jams was seeking to...

Mar 28, 20251 min read

Capturing The Creativity Of The New Era Of Fans: NeoDash

Creative Direction & Content Strategy | A revolution in energy efficient, modern and fun durables, NeoDash aimed to educate, entertain...

Mar 28, 20251 min read

Coming Soon: Paula's Choice Singapore

Conversion Rate Optimization | Still adding bricks to the big idea.

Aug 4, 20251 min read

Creating India's First Fruit-Powered Upcycled Beauty Brand: Uppeel

Brand & Communications Strategy | Go-To-Market Strategy | Digital Growth Strategy | Creative Direction & Content Strategy | ...

Mar 28, 20253 min read

Helping Build A Pro-Grade Indian Skincare Legacy: SkinInspired

Brand & Communications Strategy | Conversion Rate Optimization | Creative Direction & Content Strategy | SkinInspired, a rising derma...

Mar 28, 20252 min read

Optimizing The Science-Backed Haircare Experience: Enagen Bio

Conversion Rate Optimization | Bringing Dr. Manjot's goal to restore textured Indian hair, with the power of science to life with an...

Mar 28, 20251 min read

Reimagining & Redefining The Beauty Oil Category: Fab Oils

Brand & Communications Strategy | Go-To-Market Strategy | Conversion Rate Optimization | Digital Growth Strategy | Creative Direction...

Feb 10, 20252 min read

Journeying to Bridge Luxury & Affordable Home Decor: Mason Home

Go-To-Market Strategy | Mason Home, a lifestyle and decor brand, sought to overcome growth stagnation and optimize its product...

Mar 28, 20251 min read