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Capturing The Creativity Of The New Era Of Fans: NeoDash

  • Writer: Noopur Sane
    Noopur Sane
  • Mar 28
  • 1 min read

Updated: Aug 6

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A revolution in energy efficient, modern and fun durables, NeoDash aimed to educate, entertain and capture a forward-thinking home buyer and consumer (B2C & B2B) with their digital content strategy!


Creative Direction & Content Strategy

Challenge: A product idea in mind, the Founders wished to carve a distinct identity in a competitive market while aligning their brand strategy with consumer needs and expectations.


Challenge: Led by a solopreneur, NeoDash needed a thought partner to quickly rev up their social game


Builder Moves:

1. Studied the category & detailed out key content buckets & pillars for the brand


2. Created a social media calendar to kickstart the brand's efforts on Instagram


3. Set-up visual design guidelines to refresh the brand's presence on social media


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