Our Services

Brand & Communications

At the Build Inc., we’re committed to crafting standout brands that leave a lasting impact. Its not just about a pun-ny tagline or a striking logo- a brand strategy is like setting the foundation for a REALLY tall building. With a strong foundation, you’re not just selling a product or a service- you’re also creating meaningful connections that resonate with the people and helps you connect with them on a deeper level.

Brand Workshop & Audit
Step inside the framework of your own brand with an inward audit of your current Marketing Ps, with an aim to know what to keep, what to drop and what to improve and lay our foundation upon. Together, we aim to strengthen the pillars of your identity, ensuring your brand's structure is solid & ready to withstand any challenge.
Consumer & Market Immersion
Join us on a journey through the bustling digital marketplaces, where we navigate to uncover hidden gems & discover untapped opportunities for your brand. We deep dive into the competitive landscape and assess the 4Ps, communication funnels to find gaps and trends, spanning across varied channels & platforms. We're also always on the lookout for the next big thing, decoding trends & shaping your brand strategy to stay ahead of the curve so you stand tall amidst ever-changing landscapes.
The Main Show: Positioning Planning
We aim to raise the bar and reach new heights with each brand positioning strategy we come up with. We'll help you lay the cornerstone of your brand's purpose, from a brand proposition, position, to identifying key consumer dilemmas, and creating a brand persona, we build sturdy pillars of differentiation and construct a fortress of brand loyalty that stands tall in a crowded market.
Communication Think
Your brand is only as strong as how you showcase it - and that’s where communication strategy comes in. From social media storytelling to picking the right tone of voice to visual guides along with do’s and don’ts,, we're the architects of engagement, building bridges between your brand and its audience.
Bespoke Add-Ons!
Depending on YOU, and YOUR problem statement, this phase gets tacked on. For example, want a visual output, brand name, product nomenclature, packaging design etc?

We're happy to help because we know cookie cutter solutions won't work for you.

Go-To-Market Strategy

Step into the architect’s office at The Build Inc., where we blueprint your brand’s journey into the market with precision and creativity. Our go-to-market planning is the scaffolding that supports your brand’s ascent, ensuring every layer is meticulously crafted for impact. Ready to construct your path to market dominance?

Brand Guardrails & Goals
Step inside the framework of your own brand with an inward audit of your current distribution channels, business numbers, and product portfolio, with an aim to know what to keep, what to drop and what to improve and lay our foundation upon. Together, we aim to strengthen your business case and find your early wins, ensuring your brand's structure is solid & ready to withstand any challenge.
Consumer & Market Immersion
Join us on a journey through mapping the consumer path to product discovery and purchase, the competitive landscape across product and channels, hidden and emerging market trends to discover untapped opportunities for your brand. We deep dive into the landscape and assess the 4Ps, commercial structures and funnels to find gaps and trends. This forms the foundation to shaping or breaking patterns to build your custom market winning strategies.
Expert Conversations
Strengthening and validating our category level understanding by speaking with experts of different perspectives to build a holistic POV on the market and brand.
Portfolio x Price x Channel Plan
Building out a robust hypothesized business plan that spans these interconnected yet individually deep pillars that together form your GTM. This is the point where we have detailed conversations about level of investment, business / profitability guardrails, future build plans, and different paths to what we together define as success metrics. This is a time-linked specific plan.
Bespoke Add-Ons!
Each business is different and has unique needs, so whether you need a detailed portfolio plan, or a pitch deck for your fundraising efforts, we can add those on to the project plan!

Brand &
Communications

Brand Workshop & Audit
Step inside the framework of your own brand with an inward audit of your current Marketing Ps, with an aim to know what to keep, what to drop and what to improve and lay our foundation upon. Together, we aim to strengthen the pillars of your identity, ensuring your brand's structure is solid & ready to withstand any challenge.
Consumer & Market Immersion
Join us on a journey through the bustling digital marketplaces, where we navigate to uncover hidden gems & discover untapped opportunities for your brand. We deep dive into the competitive landscape and assess the 4Ps, communication funnels to find gaps and trends, spanning across varied channels & platforms. We're also always on the lookout for the next big thing, decoding trends & shaping your brand strategy to stay ahead of the curve so you stand tall amidst ever-changing landscapes.
The Main Show: Positioning Planning
We aim to raise the bar and reach new heights with each brand positioning strategy we come up with. We'll help you lay the cornerstone of your brand's purpose, from a brand proposition, position, to identifying key consumer dilemmas, and creating a brand persona, we build sturdy pillars of differentiation and construct a fortress of brand loyalty that stands tall in a crowded market.
Communication Think
Your brand is only as strong as how you showcase it - and that’s where communication strategy comes in. From social media storytelling to picking the right tone of voice to visual guides along with do’s and don’ts,, we're the architects of engagement, building bridges between your brand and its audience.
Bespoke Add-Ons!
Depending on YOU, and YOUR problem statement, this phase gets tacked on. For example, want a visual output, brand name, product nomenclature, packaging design etc?

We're happy to help because we know cookie cutter solutions won't work for you.

Conversion Rate Optimisation

One of the most critical metrics for any e-commerce business is the website Conversion Rate. Step into The Build Inc.’s CRO studio, where design and data meet years of e-commerce expertise. We work to ensure that the customer experience on your website, backed with attention to the minutest details, is the absolute best.

Website Audit
Assessment is always step 1. With a comprehensive checklist spanning tech, conversion, and SEO best practices; paired with your unique goals and reality (read: positioning, pricing, product portfolio, stage) as a business; we arrive at a set of gaps that we want to solve.
Benchmarking & Industry Immersion
A deep dive into what makes consumers buy (or not buy!) products in your category is the only way to build a meaningul long term strong conversion funnel. So we spend time understanding this with our own primary and secondary research.
UI + UX Definition
Internally, or with specialist partners, we define the page flow, UI UX approach for all pages / templates that we mutually decide to revamp. This is the most critical part of the exercise as we see all the insights gathered in step 1 & 2 come to life and make keep or cut decisions.
Content Collection
Depending on the brand or project at hand, we will collect or create the content for the entire website; this could include SEO friendly copy, revised graphics or even production, in some cases. Either way, you can expect a detailed trackable content requirement document with our recommedations.
Development & Go-Live!
We partner with our network of agencies to develop the website, integrate the apps, test the functionality and bring it all together.

Digital Growth Strategy

Step into the workshop of growth at The Build Inc., where we craft blueprints for D2C and E-Commerce brands to thrive in the digital landscape. From revenue planning to campaign ideation, we're the architects of your brand's ascent. Let's lay the groundwork for exponential growth, one strategic brick at a time.

Internal Brand Immersion
Step inside the framework of your own brand with an inward audit of your current distribution channels, business numbers, and product portfolio, source of revenues, with an aim to know what to keep, what to drop and what to improve and lay our foundation upon. Together, we aim to strengthen your business case and find your early wins, ensuring your brand's structure is solid & ready to withstand any challenge.
External Market Understanding
Understanding the consumer path to product discovery and purchase, the competitive landscape across product and channels, hidden and emerging market trends to discover untapped opportunities for your brand. We deep dive into the funnels to find gaps and trends. This forms the foundation to shaping or breaking patterns to build your custom market winning strategies.
Execution Partner Onboarding
Depending on your current structure, partner network and internal team strength, we will find and onboard the right execution partners for paid marketing, tech, et all.
Quarterly Action Planning
Aligned with the overall business plan, market movements and learnings, more bite sized quarter level strategies and actionable tasks will be created for all execution partners and teams.
Monthly + Weekly Measurement
We put in place high level dashboards and do detailed weekly and monthly check ins to guide action and prioritize / push forward agendas as required. Think of us as your extended in-house Chief Business Officer!
Course Corrections
Growth in the digital world is an ever evolving beast, and so as we watch closely, we introduce new avenues, course corrections on existing channels, new sources of traffic and even blue sky ideas like new product categories or campaigns.

Digital Growth Strategy

Internal Brand Immersion
Step inside the framework of your own brand with an inward audit of your current distribution channels, business numbers, and product portfolio, source of revenues, with an aim to know what to keep, what to drop and what to improve and lay our foundation upon. Together, we aim to strengthen your business case and find your early wins, ensuring your brand's structure is solid & ready to withstand any challenge.
External Market Understanding
Understanding the consumer path to product discovery and purchase, the competitive landscape across product and channels, hidden and emerging market trends to discover untapped opportunities for your brand. We deep dive into the funnels to find gaps and trends. This forms the foundation to shaping or breaking patterns to build your custom market winning strategies.
Execution Partner Onboarding
Depending on your current structure, partner network and internal team strength, we will find and onboard the right execution partners for paid marketing, tech, et all.
Quarterly Action Planning
Aligned with the overall business plan, market movements and learnings, more bite sized quarter level strategies and actionable tasks will be created for all execution partners and teams.
Monthly + Weekly Measurement
We put in place high level dashboards and do detailed weekly and monthly check ins to guide action and prioritize / push forward agendas as required. Think of us as your extended in-house Chief Business Officer!
Course Corrections
Growth in the digital world is an ever evolving beast, and so as we watch closely, we introduce new avenues, course corrections on existing channels, new sources of traffic and even blue sky ideas like new product categories or campaigns.

Creative Direction & Content Strategy

Welcome to the communications hub of The Build Inc., where we construct compelling narratives and strategic pathways to connect your brand with its audience. In this section, we delve into effective communication strategies, guiding you through the digital landscape with precision and creativity. Let's lay the groundwork for meaningful connections and enduring brand loyalty!

Internal Brand Immersion
Step inside the framework of your own brand with an inward audit of your current Marketing Ps, with an aim to know what to keep, what to drop and what to improve and lay our foundation upon. Together, we aim to strengthen the pillars of your identity, ensuring your brand's structure is solid & ready to withstand any challenge. This includes assessing what is and isn't workin today in terms of your engagement, content and team structure.
External Market Understanding
We deep dive into the competitive landscape and assess the 4Ps, communication funnels to find gaps and trends, spanning across varied channels & platforms. We're also always on the lookout for the next big thing, decoding trends & shaping your brand strategy to stay ahead of the curve so you stand tall amidst ever-changing landscapes.
Creative Partner Onboarding
Depending on your current structure, partner network and internal team strength, we will find and onboard the right execution partners for social media, content creation, graphic design, copy et all.
Big Picture Planning
Communication is as much about the larger goal we're chasing, and association we're trying to build, as it is about day to day communciation and actionables. We chart out these larger objectives to ensure all guns are firing at the same targets!
Execution Guidelines & Guardrails
Your brand is only as strong as how you showcase it - and that’s where communication strategy comes in. From social media storytelling to picking the right tone of voice to visual guides along with do’s and don’ts,, we're the architects of engagement, building bridges between your brand and its audience.
Quarterly Action Planning
Aligned with the overall business plan, priorities for the quarter, market movements and learnings, more bite sized quarter level strategies and actionable tasks will be created for all execution partners and teams.
Monthly Check-Ins
We work closely with all execution teams on quality control, detailed weekly and monthly check ins to guide action and prioritize / push forward agendas as required. Think of us as your extended in-house Chief Marketing Officer!

Marketing Team Structure & Hiring

The strongest foundations have the best teams working on them! We help you build yours. From identifiying, to sourcing, assessing and onboarding -- we're your partners!

Requirement & Budget Alignment
The strongest businesses are those built on the foundation of great teams. We start by understanding your business goals, needs and current set ups (if any), and plan the organization structure around this. We will also align a per recruit budget and enticing job descriptions.
Candidate Sourcing
We will source relevant candidates via community networks, direct targeted reach outs and online job postings on key platforms.
Assessment & Onboarding
Custom to each function and designation level, we will prepare an assessment process which may include an assignment, portfolio review, and multiple interview rounds. We work with you until the offer is accepted, signed and day 1 comes.