Bringing Complete Nutrition To Every Indian Meal: Tata Sampann

Creative Direction & Content Strategy |

Tata Sampann Dry Fruits aimed to stand out in the competitive premium market. We crafted a distinct identity and strategic communication to highlight its quality and elevate its market presence.

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Creative Direction & Content Strategy

Challenge: In the premium dry fruits market, Tata Sampann Dry Fruits (TSDF) needed to carve out a distinct niche, as top players had well-defined communication strategies and differentiation

Builder Moves:

1. Developed a campaign - "Dhyan Se Chune Hai, Dhyan Se Share Kare" to highlight the brand’s focus on quality and care. Collaborated with celebrity chef Ranveer Brar for a campaign video, extending its reach across multiple channels.

2. Created a tailored social media strategy to establish a strong digital presence for Tata Sampann Dry Fruits.

3. Improved Amazon communication by revamping A+ and B+ listings, showcasing product quality, benefits, and unique features to boost visibility and conversions.

4. Conducted extensive research and competition benchmarking to understand festive gifting trends and consumer preferences.

5. Collaborated to create visually appealing, premium festive gift boxes that resonate with the celebratory spirit and elevate the gifting experience

Design Partner: Lavanya Sharma