THE BUILD BOOK

Digital Growth Strategy Tata Nutrikorner is a digital-first platform designed to bring together Tata Consumer Products’ portfolio while enabling discovery, personalization, and direct consumer engagement. We partnered to build growth levers that strengthened its role as both a commerce and insight engine. Digital Growth Strategy Challenge: Nutrikorner needed to evolve beyond a transactional platform into a personalized ecosystem that could drive engagement, especially serve a

Brand & Communications Strategy | Creative Direction & Content Strategy | Conversion Rate Optimization Tata Simply Better’s website needed to evolve from a product-first interface into a brand-led, experience-driven platform. We partnered to reimagine the website as a space that balances education, storytelling, and seamless commerce. Brand & Communications Strategy Motivation: Tata NutriKorner needed to evolve into a more young and vibrant brand which is more competitive to

Creative Direction & Content Strategy Niko Eggs was a concept-stage brand aiming to stand out in Assam’s egg market. We partnered to build a distinctive identity system that combined visual standout with a strong sense of regional heritage. Creative Direction & Content Strategy Challenge: The brand needed to balance cultural authenticity with category familiarity, creating an identity rooted in Assamese heritage while aligning with established FMCG cues. At the same time, its

Brand & Communications Strategy | Go-To-Market Strategy | Conversion Rate Optimization Beej set out to do something deceptively simple, bring the best quality ingredients to Indian kitchens, starting with wood pressed oils and spices. We partnered to build the brand, its story, and its business from the ground up. Brand & Communications Strategy Challenge: As a new-age premium food brand, Beej needed to establish a distinct identity in a market dominated by legacy and emergin

Creative Direction & Content Strategy | Still adding bricks to the big idea.

Brand & Communication Strategy | Go-To-Market Strategy Still adding bricks to the big idea.

Brand & Communications Strategy | Conversion Rate Optimization | 1868 by Tata Tea had all the right ingredients, from premium blends,...

Conversion Rate Optimization | Brand & Communications Strategy | Tata Nutrikorner is a digital-first platform designed to connect TCPL...

Brand & Communications Strategy | A non-profit for the specially abled, nestled in the hills of Munnar, High Range jams was seeking to...