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Reimagining & Redefining The Beauty Oil Category: Fab Oils

  • Writer: Noopur Sane
    Noopur Sane
  • Feb 10
  • 2 min read

Updated: Aug 6

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Fab Oils set out to redefine traditional oils, making them a modern skincare essential. Through strategic positioning and targeted communication, we helped the brand carve its niche in the crowded skincare market.



Brand & Communications Strategy

Challenge: Oils are perceived as traditional and not aligned with modern lifestyles.


Builder Moves:


1. Digital Communication Strategy

a. Developed a social media and marketplace content strategy to modernize the brand's presence.

b. Established communication guidelines for the digital media agency to ensure consistency across all channels.


2. Consumer Research:

Conducted in-depth consumer research to gather insights, refining communication to better connect with modern consumers.



Go-To-Market Strategy

Challenge: Launching a new brand in the overcrowded skincare category, where oils are often seen as traditional and out of sync with modern lifestyles.


Builder Moves:


1. Developed a unique positioning strategy, “oils reimagined,” to establish Fab Oils as a modern, lifestyle-friendly skincare solution.


2. Crafted a comprehensive business plan focusing on sales and marketing channels, while efficiently managing the brand’s budget to ensure impactful growth.



Conversion Rate Optimization

Challenge: High drop-off rates from the product page of a well-reviewed product hindered conversions.


Builder Moves:


Leveraged consumer insights, competitor research, and benchmarking to redesign the product page UI, ensuring a more engaging and seamless shopping experience.



Digital Growth Strategy

Challenge: Driving digital growth for a new brand while navigating launch complexities, achieving PMF, and scaling across multiple platforms.


Builder Moves:


1. With market research, competitor analysis and data-backed insights, designed and executed a launch plan focused on achieving PMF


2. Crafted a robust strategy to drive growth through targeted performance marketing.


3. Optimized brand presence and sales on Amazon with a tailored marketplace approach.


4. Conducted creative testing and leveraged consumer insights to refine ad campaigns for maximum impact.


5. Implemented retention strategies to foster loyalty and enhance customer lifetime value.



Creative Direction & Content Strategy

Challenge: Establishing a strong digital presence and boosting engagement in a competitive market


Builder Moves:


1. Designed a comprehensive approach to build brand presence and engagement across key platforms.


2. Curated targeted influencer collaborations to amplify reach and establish credibility.


3. Developed high-impact content for A+ and B+ listings, website enhancements, and other digital touchpoints to drive visibility and conversions.


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