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THE BUILD BOOK
Just us sharing everything D2C
Turning A Skincare Icon's Website Into A D2C Revenue Engine: Paula's Choice Singapore
Conversion Rate Optimization I Paula’s Choice SEA had built strong brand equity across offline and marketplaces like Sephora, but its D2C channel was under-leveraged. We partnered with the team to unlock D2C growth by identifying key friction points and optimizing the website experience to drive conversions and revenue. Conversion Rate Optimization Challenge: Paula’s Choice SEA wanted to increase its D2C revenue contribution. While the brand was well-recognized in Singapore t
Apr 241 min read
Creating India's First Fruit-Powered Upcycled Beauty Brand: Uppeel
Brand & Communications Strategy | Go-To-Market Strategy | Digital Growth Strategy | Creative Direction & Content Strategy | ...
Mar 28, 20253 min read
Helping Build A Pro-Grade Indian Skincare Legacy: SkinInspired
Brand & Communications Strategy | Conversion Rate Optimization | Creative Direction & Content Strategy | SkinInspired, a rising derma...
Mar 28, 20252 min read
Optimizing The Science-Backed Haircare Experience: Enagen Bio
Conversion Rate Optimization | Bringing Dr. Manjot's goal to restore textured Indian hair, with the power of science to life with an...
Mar 28, 20251 min read
Reimagining & Redefining The Beauty Oil Category: Fab Oils
Brand & Communications Strategy | Go-To-Market Strategy | Conversion Rate Optimization | Digital Growth Strategy | Creative Direction...
Feb 10, 20252 min read
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