Helping Build A Pro-Grade Indian Skincare Legacy: SkinInspired

Brand & Communications Strategy | Conversion Rate Optimization | Creative Direction & Content Strategy |

SkinInspired, a rising derma skincare brand, sought to enhance its digital presence and drive consumer engagement. With a focus on delivering high-quality skincare solutions, the brand partnered with us to refine its communications, elevate visual storytelling, and launch new products effectively

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Brand & Communications Strategy

Challenge: SkinInspired needed a cohesive digital communication strategy and clear guidelines to ensure consistent messaging across platforms.

Builder Moves:

1. Developed a comprehensive strategy to unify messaging across social media, marketplaces, and D2C platforms, ensuring consistency and brand recall.

2. Created detailed guidelines to help internal teams and agencies maintain the brand’s tone of voice, visual style, and core messaging across channels.

3. Conducted qualitative and quantitative research to understand consumer behavior, preferences, and barriers, enabling data-backed communication decisions.

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Conversion Rate Optimization

Challenge: After initial success with other channels, SkinInspired wanted to focus on D2C revenues but had a sub-par conversion rate & overall website experience.

Builder Moves:

1. Conducted a detailed audit to identify pain points in the user journey and revamped the website for a seamless shopping experience

2. Updated site visuals and content with a focus on persuasive design elements like clear CTAs, product highlights, and trust-building elements

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Creative Direction & Content Strategy

Motivation: SkinInspired aimed to elevate its digital presence with cohesive and visually compelling content while launching new products that resonated with its audience. The brand required a refined strategy to streamline messaging, enhance its visual identity, and maximize engagement across platforms.

Builder Moves:

1. Crafted impactful online content for A+ and B+ listings, website optimization, and clear product propositions to enhance consumer understanding.

2. Designed a tailored approach to drive engagement and brand loyalty, focusing on creating relatable and visually appealing content.

3. Collaborated with Agency - TCD to refresh the brand’s design language, ensuring alignment with its evolving identity and target audience.

4. Partnered with Design partner - Munchy Pixels and additional creative teams to produce high-quality visuals and videos that captured the brand's essence.

5. Planned and executed strategies for introducing new products, focusing on market positioning and consumer relevance to drive excitement and adoption.