Optimizing The Science-Backed Haircare Experience: Enagen Bio
- Noopur Sane
- Mar 28
- 1 min read
Updated: Aug 5
Bringing Dr. Manjot's goal to restore textured Indian hair, with the power of science to life with an end-to-end website revamp for better storytelling, commerce optimization & more!
Conversion Rate Optimization
Challenge: Enagen Bio, a dermat-led haircase brand, was able to get sessions on the website via dermat-led & science-first content, but the website didn’t convey this expertise anywhere making product exploration, interaction & trust-building difficult & thereby reflecting in their Conversion Rates.
Builder Moves:
1. Conducted a detailed heuristic audit of the brand website & consumer journey pain points.
2. Benchmarked top Indian & international websites to align the Founder's expectations on visual revamp, content, social proof, navigation, search & other key elements of the CRO journey.
3. Revamped the entire website to optimize for great customer journey via in-depth science-first content, social proof & expertise. Tech partner: Webspero
