Repackaged Munnar-Made Fresh-Fruit Jams: High Range
- Noopur Sane
- Mar 28
- 1 min read
Updated: Aug 6
A non-profit for the specially abled, nestled in the hills of Munnar, High Range jams was seeking to undergo a revamp of their packaging to better bring to life the story of mountain-made artisanal fresh jam.
Brand & Communications Strategy
Challenges: Wanting to premiumize and commercialize a non-profits manufatcuring arm of fresh jams made by specially abled staff, the High Range by Srishti Trust team was looking for a packaging revamp.
Builder Moves:
1. Conducted a deep dive research on the artisanal arm of the jam market to understand key codes and cues
2. Developed 3 alternate stories / routes the brand and packs could take based on their unique story and product strengths
3. Worked with a designer to create final packs for 4+1 variants successfully upscaling the pack and story in-market
