THE BUILD BOOK

Image Source: DeckLinks Discounting has quietly become the default growth lever for D2C brands. Even those who once said they would never discount have eventually given in, with sales framed as rare or one-time-only.  In my conversations with founders across beauty, fashion and lifestyle, this question keeps coming up: How do you grow without constantly dropping prices? Cutting prices can feel like the fastest way to increase sales, but once customers get used to paying les

Think of the last item you purchased online, and answer these 2 questions below. Think really hard, ok? How long ago did you decide you...

First things first. If you are reading this and at the stage of your life where you are starting (or helping someone start) a new...

Here are 3 easy steps to plan your first influencer marketing campaign as a small biz! - - - - - Kidding! There are no 3 easy steps. It’s...

Purists can sometiiiimes look at digital brand marketers as metric-chasing madmen and women. Obsessed with that which can be measured,...

To cut to the chase – for a digital-first business, big YAY! A lot of D2C marketers (especially those of the ROI-forward variety) tend to...

So you went through our blog on customer personas  (thank us later!), and created personas for your brand. Surely, there must be a few...

Marry your TG! Ok, well, not all of them. But at least get to know them well? Like REALLY well! ;) Getting a good understanding of your...

You’ve figured out the product. You’ve got the early adopters. Your backend is in place. Your market fit is feeling right (to you at the...