Our Services
Conversion Rate Optimisation
One of the most critical metrics for any e-commerce business is the website Conversion Rate. Step into The Build Inc.’s CRO studio, where design and data meet years of e-commerce expertise. We work to ensure that the customer experience on your website, backed with attention to the minutest details, is the absolute best.
Website Audit & Heuristic Analysis
Assessment is always step 1. Using a comprehensive checklist spanning tech, conversion, and SEO best practices, we also evaluate the website through established UX & CRO heuristic frameworks. Paired with your unique goals and reality (read: positioning, pricing, product portfolio, stage) as a business; we arrive at a set of gaps that we want to solve.
Benchmarking & Industry Immersion
A deep dive into what makes consumers buy (or not buy!) products in your category is the only way to build a meaningul long term strong conversion funnel. So we spend time understanding this with our own primary and secondary research.
UI + UX Definition
Internally, or with specialist partners, we define the page flow, UI UX approach for all pages / templates that we mutually decide to revamp. This is the most critical part of the exercise as we see all the insights gathered in step 1 & 2 come to life and make keep or cut decisions.
Content Collection
Depending on the brand or project at hand, we will collect or create the content for the entire website; this could include SEO friendly copy, revised graphics or even production, in some cases. Either way, you can expect a detailed trackable content requirement document with our recommedations.
Development & Go-Live!
We partner with our network of agencies to develop the website, integrate the apps, test the functionality and bring it all together.
