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Building Tata's Smartest Food Discovery & Data Engine: Tata Nutrikorner

  • 1 day ago
  • 1 min read

Tata Nutrikorner is a digital-first platform designed to bring together Tata Consumer Products’ portfolio while enabling discovery, personalization, and direct consumer engagement. We partnered to build growth levers that strengthened its role as both a commerce and insight engine.



Digital Growth Strategy

Challenge: Nutrikorner needed to evolve beyond a transactional platform into a personalized ecosystem that could drive engagement, especially serve as a zero party and first party data engine for the TCPL ecosystem.


Builder Moves:


1. Conceptualized and launched Tata NutriPanel, a consumer testing and feedback loop to capture zero-party data and drive product innovation insights.


2. Built a Meal Planner journey to personalize user experience and recommend relevant products based on lifestyle and consumption patterns.


3. Designed integrated user journeys to improve engagement, retention, and cross-category discovery across the platform.



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