THE BUILD BOOK

To cut to the chase – for a digital-first business, big YAY! A lot of D2C marketers (especially those of the ROI-forward variety) tend to...

So you went through our blog on customer personas (thank us later!), and created personas for your brand. Surely, there must be a few...

Marry your TG! Ok, well, not all of them. But at least get to know them well? Like REALLY well! ;) Getting a good understanding of your...

You’ve figured out the product. You’ve got the early adopters. Your backend is in place. Your market fit is feeling right (to you at the...

I distinctly remember my first week as an Analyst at a D2C brand. I went armed with my enthusiasm for problem-solving, eternal love for...

Too often, we hear D2C brands ask this question either to their teams, consultants or themselves - ‘What’s up with my ROAS?’ & this...