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THE BUILD BOOK
Just us sharing everything D2C
How NOT to be dependent on Facebook as a small business
You’ve figured out the product. You’ve got the early adopters. Your backend is in place. Your market fit is feeling right (to you at the...
Jul 3, 20243 min read
‘KPI’-ing it real : Understanding key D2C metrics
I distinctly remember my first week as an Analyst at a D2C brand. I went armed with my enthusiasm for problem-solving, eternal love for...
Jul 1, 20244 min read
What's up with my ROAS? - A complete guide to optimize your ROAS
Too often, we hear D2C brands ask this question either to their teams, consultants or themselves - ‘What’s up with my ROAS?’ & this...
Dec 11, 20233 min read
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