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THE BUILD BOOK
Just us sharing everything D2C




Journeying to Bridge Luxury & Affordable Home Decor: Mason Home
Go-To-Market Strategy | Mason Home, a lifestyle and decor brand, sought to overcome growth stagnation and optimize its product...
Mar 28, 20251 min read


Creating An Inclusive, Friendly Partner-In-Fit: Tata GoFit
Brand & Communications Strategy | Conversion Rate Optimization | Creative Direction & Content Strategy | Tata GoFit entered the highly...
Mar 28, 20252 min read


Bringing Complete Nutrition To Every Indian Meal: Tata Sampann
Creative Direction & Content Strategy | Tata Sampann Dry Fruits aimed to stand out in the competitive premium market. We crafted a...
Mar 28, 20251 min read


Helping Take "Better" Foods To Modern Kitchens!: Tata Simply Better
Brand & Communications Strategy | Co version Rate Potimization | Creative Direction & Content Strategy | Tata Consumer Products'...
Mar 28, 20252 min read


Reimagining & Redefining The Beauty Oil Category: Fab Oils
Brand & Communications Strategy | Go-To-Market Strategy | Conversion Rate Optimization | Digital Growth Strategy | Creative Direction...
Feb 10, 20252 min read


Importance of customer journey mapping for brands
Think of the last item you purchased online, and answer these 2 questions below. Think really hard, ok? How long ago did you decide you...
Nov 8, 20242 min read


Setting up a Shopify site: The last-minute checklist
First things first. If you are reading this and at the stage of your life where you are starting (or helping someone start) a new...
Oct 7, 20243 min read


How to plan & build your first influencer campaign?
Here are 3 easy steps to plan your first influencer marketing campaign as a small biz! - - - - - Kidding! There are no 3 easy steps. It’s...
Sep 16, 20243 min read


A digital brand marketeers thoughts on the OG ad campaigns
Purists can sometiiiimes look at digital brand marketers as metric-chasing madmen and women. Obsessed with that which can be measured,...
Sep 6, 20242 min read
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