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THE BUILD BOOK
Just us sharing everything D2C




Giving India's Better Food Brand A Better Digital Home: Tata Simply Better
Brand & Communications Strategy | Creative Direction & Content Strategy | Conversion Rate Optimization Tata Simply Better’s website needed to evolve from a product-first interface into a brand-led, experience-driven platform. We partnered to reimagine the website as a space that balances education, storytelling, and seamless commerce. Brand & Communications Strategy Motivation: Tata NutriKorner needed to evolve into a more young and vibrant brand which is more competitive to
May 252 min read


From Founder's Mission To A Premium Food Brand Built To Last: Beej Origin
Brand & Communications Strategy | Go-To-Market Strategy | Conversion Rate Optimization Beej set out to do something deceptively simple, bring the best quality ingredients to Indian kitchens, starting with wood pressed oils and spices. We partnered to build the brand, its story, and its business from the ground up. Brand & Communications Strategy Challenge: As a new-age premium food brand, Beej needed to establish a distinct identity in a market dominated by legacy and emergin
Apr 241 min read


Coming Soon: Organic India
Brand & Communication Strategy | Go-To-Market Strategy Still adding bricks to the big idea.
Aug 4, 20251 min read


Building a Legacy Through Flavour, Story & Soulful Sips: 1868 By TATA Tea
Brand & Communications Strategy | Conversion Rate Optimization | 1868 by Tata Tea had all the right ingredients, from premium blends,...
Aug 4, 20252 min read


Creating India's First Fruit-Powered Upcycled Beauty Brand: Uppeel
Brand & Communications Strategy | Go-To-Market Strategy | Digital Growth Strategy | Creative Direction & Content Strategy | ...
Mar 28, 20253 min read


Helping Build A Pro-Grade Indian Skincare Legacy: SkinInspired
Brand & Communications Strategy | Conversion Rate Optimization | Creative Direction & Content Strategy | SkinInspired, a rising derma...
Mar 28, 20252 min read


Repackaged Munnar-Made Fresh-Fruit Jams: High Range
Brand & Communications Strategy | A non-profit for the specially abled, nestled in the hills of Munnar, High Range jams was seeking to...
Mar 28, 20251 min read


Betting on Better-For-The-Planet Timeless Bags: Joon Blu
Brand & Communications Strategy | Go-To-Market Strategy | Marketing Team Structure & Hiring | Aiming to find its way in a crowded...
Mar 28, 20252 min read


Building The Go-To Men's Basics Wardrobe Brand: Sumiso
Brand & Communications Strategy | Sumiso, a basics clothing brand, sought to carve out a unique identity in the competitive fashion...
Mar 28, 20251 min read
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